 | Magis was founded in 1976. 1984 was the year of the ladder called Step, a project by Andries and Hiroko van Onck. It was snubbed when it first came out, because the furniture store circuit was not a place for ladders; they were supposed to be sold in hardware stores. Then things went the way they did, and Step met with enormous success, especially in furniture stores. It was the first product to light Magis’ fire – with regards to design as well as cash flow. In twenty years a million of them have been produced. It is super-imitated, and by high-lineage companies, too. Follow Bottle, Lyra, Bombo, Air, Magis Dog, Chair one etc. |
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