Paper Mirror Moooi

Since April 2001, Moooi has inspired and seduced the world with sparkling and innovative designs within the interior industry. The founders Marcel Wanders and Casper Vissers decided to change the already existing brand Wanders Wonders into Moooi, (meaning beautiful in their native language, Dutch) with one extra ‘o’ because it is extra beautiful. The reinforcing strengths of both men are still sublime; Marcel, the obstinate designer with a keen eye for business and Casper, the marketeer with a keen eye for design.  

Besides the designs of Marcel Wanders, Moooi also has other designs from both national and internationally recognised designers, such as Jurgen bey, Bertjan pot, Jasper Morrisson, Ross Lovegrove, Studio Job and many more. The interior designs are selected by Marcel Wanders himself. The reasons for this diverge considerably . Sometimes an item has super-functionality, sometimes a design is brilliantly creative and sometimes dazzling. But occasionally, what we all like the most is when all this can be found at the same time. Moooi wants to preserve the balance in its collection between unique objects, icons and functional products for every day use... the silent friends.  

We all have the need to feel special, to feel unique and important and to know that our life makes a difference. We are different than others and we want the world to know this. “We are all individuals”. We also feel the need to be connected, to belong to something that is larger than ourselves, to recognise ourselves in others, we want to be part of the team and we want to show this to others. “We are all family”. Apparently these are two contradictory challenges. No one statement being more important than the next but together they make us very happy and It is the responsibility of Moooi to understand both challenges and to produce one answer.