Veli mini Slamp

In the years in which Swatch introduced the idea of the non-conventional watch, Slamp was moving its first steps, thanks to a smart idea of Roberto Ziliani, who at that time organised events and the scenography in the world of the top Italian fashion companies.

Slamp enters into the lighting design market in 1994, changing the moment of the usual meditated and programmed purchase in the furnishing sector into an impulsive and un-programmed one.
The famous "Slamp Tube" standing lamp is born, decorated in the artistic talent of the biggest names in design on the international forefront. Anna Gili, Alessandro Mendini, Nanae Umeda, Maria Cristina Hamel, Sanchita Ajjampur, Walter Garro, Massimo Caiazzo, Randi Kristensen and Wendy Weathley personalise the tube, giving life, in 1996 to the memorabile collection "Atelier".

These are the years of the "Katalogos", the Slamp "Catalogues not Catalogues" which combine in commercial function to that of the more experiential and typically profound one of poetry and literary culture.
In the same year the spirit of the debuts is reconstructed; that spirit which has made Slamp one of the most scrutinised case histories in Italy and in the world in the field of design and in the area of communications.

Today Slamp is the protagonist of an exponential growth in terms of positioning on the market and the recognition of the brand name.